The project, running from December 1, 2023, to June 31, 2024, at Tha Yiem Village, Wang Luang Subdistrict, Selaphum District, Roi Et Province, aims to create a space for public opinion exchange, share knowledge, and establish a safe area for behavioral changes and suitable occupations in the region. By leveraging local social and cultural capital, the project seeks to strengthen the potential of community leaders and citizens, which will lead to a heightened awareness of tobacco control. The project also focuses on changing behaviors and encouraging individuals to care more about their own health and the health of those around them.